The best results-driven realtors exercise bold creativity. They go for the gold every time and take you with them. Here’s a look at some over-the-top solutions that score big on the bottom line.
MARKETING FOR A DIFFERENT TYPE OF BUYER
If the property you’re selling fails to get noticed by traditional home buyers, some brokers may target a different kind of real estate market. It’s becoming more common with brokers in larger cities to market properties as not just a home, but a residence for commercial business use instead of a traditional office. It’s an attractive option for dignitaries or politicians who would benefit from the privacy, quietness, and convenience of a more homelike setting.
NEIGHBORLY CONNECTIONS
Smart realtors advise neighborhood outreach. Host a charity fund-raising party and invite everyone on the block. Or, consider throwing a team spirit celebration for your child’s soccer team and parents. Then you can casually say, “Our house is going on the market and you’re the first to know.”
DELAY MLS POSTING
Before mass marketing begins, realtors may want to “test the water” on pricing. This may prompt them to invite qualified prospects in for an “an early peek”. It’s a way to gauge if the price is right.
SATURDAY OPEN HOUSE BY APPOINTMENT
Enthusiasm builds when prospects have to wait in the car until other shoppers finish their tour. An Open House where 30-minute appointments are set makes it look like your property is really hot!
PROPERTY VIDEOS—SHORTER IS BETTER
Short and sweet is the new norm with nice music underneath. You want to capture a buyer’s interest with tempting bite-sized morsels of the better features of your home.
TAKE TO THE AIR WITH NEW TECHNOLOGY
If you are selling a residence with many attractive outdoor features such as: acres of land, swimming pool, terraces and patios; or in a cityscape with tree-lined streets and attractive brownstones with great city views consider drones. The use of drones may be a great way to give buyers a better view of the home and its surroundings. Is this new technology “a must”? Probably not, but it may pique the interest of a potential buyer to take a closer look!
So, for your next address, turn to the creative team at Sergio & Banks to mastermind your sale brilliantly.
